Happy new year, I hope this will be a year of good design and of great changes!

A short post, just to say that today is my birthday! The last one...my age is growing fast...I think that starting from today, I will always have the same age...

Don't be disappointed...this is a return to my blog...in any case.

As I was saying, we are living in a cahotic bubble.
And it wouldn't be a problem but if we think that every single sign is repeated thousands of times and spread all around the world, we can clearly see the problem.

Think about it for a moment.

Think to the consequences an orrible poster or a misundertandable advertising may have on people.
It seems to be clear: communication design is trying again to find his place in the discussion. If we can't design in the correct way, we are not passing the message we wanted to communicate and a strong message would be lost.

We need to learn to design and to think in order to create "goog design".

Have you noticed that we are living in a bubble?
A bubble made of thoughts and words, designed or not, that someone has named in a really smart way: Noosphere.
In this new portion of atmosphere everything moves around...posters, packagings, sites, this blog and bilions of other real and virtual objects resulting from the work of someone who creates and manipulates communication.
Sometimes those peoples are designers, sometimes they aren't.
Sometimes they know exactly what they are doing, sometimes they are just doing.
That's the reason why the confusion in the bubble is growing up, and we are victims of images, sounds and colors that we can't control any more.

Now you'll probably be asking: "why the cow in the picture?"
It's well calculated because this is a matter of project, and the name of project is, exactly, design.



A little thing more: I'm Italian so probably my english is not so rich in vocabulary but I hope that the sense of what I write will not be lost.